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[zz]Best Answer to “Sell Me This Pen” I Have Ever Seen

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博主按:非常有帮助,老师也转了。自己对照着联系一下,肯定有帮助。参考文中如何practice下面4个点的

There are exactly four sales skills the interviewer is looking to see when you answer:

  1. how you gather information
  2. how you respond to information
  3. how you deliver information
  4. and how you ask for something (closing)

—–

I personally never thought anyone would actually say, “sell me this pen” in a sales interview. I was wrong. It will happen to you too. And to avoid panic, you should know exactly what to say back.

I am going to give you the right sales framework to respond perfectly every time.

On a quick side note, did you know this sales interview question has been around for millions of years? Its origins date back to the earliest of cavemen. Selling slingshots cave-to-cave. Except back then, they asked, “sell me this bowl of crushed berries.”

Anyways. The point is, one day it will happen to you and I want you to be prepared.

Because if you start to describe how smooth the pen feels and how shiny the pen looks, just like you saw in the Wolf of Wallstreet

You probably won’t get the job.

Why it matters to sell me this pen

At first, I didn’t realize why it mattered. It just seemed like a silly question. But, you’ll see.

When you become good at answering this question, you actually become one hell of a salesperson.

And that’s why people still ask it in interviews. It shows your creative approach and how good you are at actually selling product(not just reading your resume).

There are exactly four sales skills the interviewer is looking to see when you answer:

  1. how you gather information
  2. how you respond to information
  3. how you deliver information
  4. and how you ask for something (closing)

Now, since I had a lot of sales interviews lined up at the beginning of last year. I thought, I better practice my response just in case.

The “just wing it” strategy is best for making pancake mix, not for sales interviews.

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Written by apollozhao

2014/08/11 at 13:08

Posted in Job & Careers, Sales

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[zz]采购眼中的销售

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在采购眼里,销售们通常会干哪些蠢事呢?

几年前,我在某次展会上碰到了一个多年未见的朋友牛总。他在一家项目型的公司做采购总监,过手的都是大单子,大笔一挥就是几百万,绝对的肥缺岗位。

一番唏嘘之后,牛总突然来了一句:“你们这群做销售的,真是没法说。说你们蠢吧,你们自以为是社会上最圆滑的一群人;说你们聪明吧,你们还真是一群不可救药的傻瓜。”

我连忙问到:“何出此言?这可是棍扫一大片了。”

“你们一天到晚研究怎么‘卖’,却从不研究怎么‘买’。”朋友摇着头说。

“废话,我们本来就是出来卖的,不研究‘卖’研究什么?”我赶忙谦卑地解释。

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Written by apollozhao

2011/09/15 at 21:46

Posted in Job & Careers, Sales

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